About & FAQs

How Memtastic came about

Memtastic started with my Dad.

Chris Lieberman and his dad smiling together at home

Memtastic is a memory capture and engagement platform that uses conversational reminiscence to capture the stories behind your photos, keep your family connected, and your parents engaged. And it all started with my Dad.

Like many seniors, my Dad wanted to age in place despite memory issues and loneliness. For years I supported him, often visiting for long stretches to keep him company. During those visits, two things became clear. First, we had loads of old family photos, and nobody had ever written down the stories behind them. Second, every time my Dad saw one, he came alive talking about the people, places, and other elements that made up its backstory. Telling the story behind a photo was clearly engaging his mind and memory, so I set out to find out why and give him more of these moments.

Digging into the research, the answer was pretty clear. Sixty years of study on various forms of reminiscing suggest benefits for mood and, among people with memory loss, for thinking and memory. That was the aha moment. Perhaps conversational AI could be combined with the research-based principles of reminiscing to create a solution capable of continuing the engagement between visits: ask about a photo, listen, and ask the next good question.

That’s Memtastic. You add a photo and talk about it. Memtastic captures the story in your own words and keeps it with the photo for the whole family. Then a text brings a photo back now and then, with one good question, so the stories keep growing and the people you love keep telling them.

It started as a way to keep my family’s stories from being lost and to keep my Dad engaged. I hope it does the same for yours.

— Chris Lieberman, Memtastic Founder

FAQs

How it works3 questions
What is Memtastic?

Memtastic is a memory capture and engagement platform that uses conversational reminiscence to capture the stories behind your photos, keep your family connected, and your parents engaged. The first conversation starts it. Every one after that adds to it. The more your family talks about a photo, the richer the story gets — and the closer you feel to it.

Do I need to download an app, or make a password?

Neither. It runs in the web browser on any phone, tablet or computer, and your mobile number plus a code we text you signs you in.

What happens the first time I add a photo?

Memtastic looks at the photo, then asks you about it, one question at a time. Answer in your own words; you can type, or tap the microphone and talk. Keep going as long as you like. When you're finished, tap Done: Memtastic writes a short summary of the memory, and it appears under the photo on your home screen.

The science of reminiscence4 questions
What is reminiscence?

Reminiscing means thinking or talking about past experiences, and a photo, song or familiar object often starts the process. It has been studied for more than sixty years in hospitals, care homes, community centers and living rooms [1][2][3], including dozens of randomized trials [4][5]. The results? They consistently show benefits for mood and life satisfaction and, among people with memory impairment, for thinking and memory [5][6][7].

How is Memtastic built on it?

Memtastic is a conversational reminiscing service built on the field’s core findings: a photo starts it, a conversation carries it, and every conversation is a chance to stay connected to a memory while saving the story behind the photo. Memtastic itself hasn’t been clinically studied.

What are the five principles?

Memtastic is built on five research-backed principles. Each starts with what the research found, then how Memtastic is designed around it.

Principle 1: Telling your own story.

In a 2026 analysis, the approaches with the largest effects asked people for their own story — narrative therapy, and dignity therapy, which asks what mattered most, what you’re proudest of, and what you’d want people to know [5][8].

Memtastic asks plain, unhurried questions, one memory at a time, and leaves the answer to the person.

Principle 2: Being heard by someone who matters.

As people age, they put more of their energy into the relationships that matter most [9]. And when older adults were asked why they reminisce, the reason that set them apart was to teach and pass on [10].

Memtastic keeps each story in the teller’s own words and shares it with family. It asks at most one question at a time, and a short reaction can just stand.

Principle 3: Some kinds of remembering help. Some don’t.

Researchers who mapped why people reminisce found some reasons nourishing — making sense of what happened, recalling how you got through it, passing experience on — and others not, like replaying old bitterness [11][2].

For the person whose story it is, Memtastic’s questions move from what happened, to what it took, to what it meant. When a memory is heavy, the conversation stays with the person.

Principle 4: Specific beats general.

Low mood tends to come with remembering in summaries (“we went to the lake a lot”) instead of moments. Practicing the recall of specific moments has become a studied approach of its own, including with older adults [12][13].

Memtastic starts with what’s in the photo and asks for one moment, not a summary.

Principle 5: A little at a time, over time.

Gains in life satisfaction were larger in programs that ran eight weeks or more [5][14].

When you come back to a memory, Memtastic picks up from what was captured before, and texts bring a photo back at a pace you set.

Is Memtastic a health tool?

Memtastic is a family storytelling service. It is not a medical device, treatment, or therapy, it does not diagnose or assess anyone, and we make no claims about health outcomes. Research on reminiscence describes the practice as a field; it is not a claim about this product. Memtastic is meant to sit alongside the care you already give.

Family and sharing4 questions
How does a family use Memtastic together?

One person starts a plan and invites the others as members. Everyone on the plan sees everyone's memories, except ones marked private. Members can chat on, and add photos to, any memory not marked private.

If I invite other family members and friends to my Plan, can they only look, or can they add things?

They can add their own memories and photos, chat on yours, and add to the story of any memory on your plan. Everyone on the plan can edit a memory's title and story. Only you (the memory's owner) and the Admin can delete it, and only you can change who can see it by marking it “Private.”

What is Easy mode?

It’s meant for a member who finds technology confusing. They skip setup and land straight on the family feed. The settings, profile and plan screens are hidden, as are the edit, share and add-photo controls on each card. They read, listen and chat. The Admin manages their account for them. It is activated by the Admin when they generate the member invite.

Will Dad have to read everything, or can it talk to him?

Both. Each card shows the memory's summary. If he opens a chat, every reply has a speaker button that reads it aloud, and he can answer by voice with the microphone.

Texts3 questions
What are notifications?

Text messages from Memtastic that bring one of your memories back to you: a photo, a line about it, and a link. Tap the link and you are in a chat about that memory. They are texts, not alerts inside the app, and they are different from sharing a memory by link.

Who gets them?

Every member of a plan gets notifications. Each member sets their own pace in Profile Settings. The Account Admin can also change it for any member, and sets it for Easy mode members.

How often, and can I turn them off?

Notifications are managed in Menu -> Profile Settings. Frequency options include: Weekly, Every Other Week, Monthly, or Off. You can also reply STOP to any text to stop all messages from Memtastic, and HELP for help. Message and data rates may apply.

Photos and stories4 questions
Can I add more photos to a memory?

Yes, up to ten per memory. On the card, tap the add-photo icon above the picture.

Can I change a photo's title, the memory title, or the summary?

Yes. Tap the pencil above the card. Make your changes, then tap Save at the top. You can also tell Memtastic in a chat, but the boxes are the sure way to change what is shown.

Can I keep a memory to myself?

Yes. Tap the pencil and switch on Private Memory. A private memory shows only in your own feed; other family members cannot see it, and it cannot be shared by link. Switch it off again any time.

Can I delete a photo, or a whole memory?

Yes. Tap the pencil (Edit) above the card. At the bottom of that screen you will find Delete This Photo and Delete Memory. Deleted photos and memories go to Recently deleted items in Profile Settings. You, or your Account Admin, can bring them back for 30 days. After that they are permanently erased, along with their chats and what Memtastic learned from them.

Privacy3 questions
If I upload a photo of my kids / grandkids / friends / myself is it out on the internet?

No. Nothing you add is public, and nothing is searchable. A photo is seen only by the members of your plan, and by anyone you personally send a share link to. Mark a memory Private and only you can see it.

Does Memtastic listen to my voice, or recognize faces?

No and no. When you talk, your words are turned into text and the recording isn’t kept. It knows who’s in a photo only because you told it.

What happens when I delete something?

Deleting a photo or a memory hides it right away, along with its chats. It stays in Recently deleted items in Profile Settings for 30 days, where you or your Account Admin can bring it back. After 30 days the photo files, chats and what Memtastic learned from them are permanently erased. Deleting your account (in Profile Settings) turns off sign-in at once and removes your data after 30 days. Stories other members told about a shared memory stay with them.

Plans3 questions
Is there a free trial?

Yes. Signing in gives you a free trial: no credit card required, and it never expires. It includes a small number of photos, chats and notifications so you can see how Memtastic works; the current amounts can be seen in Menu -> Subscriptions.

How do I upgrade, change or cancel?

Subscriptions in the menu shows your plan and usage. Manage Billing opens the billing page, where you can change or cancel; a cancelled plan runs to the end of the period you paid for, then returns to a free trial.

More answers are in the app, under Support. If any FAQ’s are unclear, missing or you have a suggestion, please email us at support@memtastic.com.

Published research.

  1. Butler RN (1963). The life review: an interpretation of reminiscence in the aged. Psychiatry 26(1):65–76. doi:10.1080/00332747.1963.11023339
  2. Westerhof GJ, Bohlmeijer ET (2014). Celebrating fifty years of research and applications in reminiscence and life review. Journal of Aging Studies 29:107–114. doi:10.1016/j.jaging.2014.02.003
  3. Pinquart M, Forstmeier S (2012). Effects of reminiscence interventions on psychosocial outcomes: a meta-analysis. Aging & Mental Health 16(5):541–558. doi:10.1080/13607863.2011.651434
  4. Lin J, Zhao R, Li H, et al. (2024). Looking back on life: an updated meta-analysis of the effect of life review therapy and reminiscence on late-life depression. Journal of Affective Disorders 347:163–174. doi:10.1016/j.jad.2023.11.050
  5. Lin CL, Arifin H, Janitra FE, et al. (2026). Comparative effectiveness of reminiscence-based therapies on depressive symptoms and life satisfaction in older adults: a network meta-analysis of randomised controlled trials. Age and Ageing 55(3):afag075. doi:10.1093/ageing/afag075
  6. Woods B, O’Philbin L, Farrell EM, Spector AE, Orrell M (2018). Reminiscence therapy for dementia. Cochrane Database of Systematic Reviews, CD001120. doi:10.1002/14651858.CD001120.pub3
  7. Wang S, et al. (2026). The efficacy of reminiscence therapy on the cognition of older patients with cognitive impairment or dementia: a meta-analysis based on regulatory factors. Aging Clinical and Experimental Research 38(1):45. doi:10.1007/s40520-025-03300-4
  8. Chochinov HM, Hack T, Hassard T, Kristjanson LJ, McClement S, Harlos M (2005). Dignity therapy: a novel psychotherapeutic intervention for patients near the end of life. Journal of Clinical Oncology 23(24):5520–5525. doi:10.1200/JCO.2005.08.391
  9. Carstensen LL, Isaacowitz DM, Charles ST (1999). Taking time seriously: a theory of socioemotional selectivity. American Psychologist 54(3):165–181. doi:10.1037/0003-066X.54.3.165
  10. Cappeliez P, Lavallée R, O’Rourke N (2001). Functions of reminiscence in later life as viewed by young and old adults. Canadian Journal on Aging 20(4):577–589. doi:10.1017/S0714980800012320
  11. Webster JD (1993). Construction and validation of the Reminiscence Functions Scale. Journal of Gerontology: Psychological Sciences 48(5):P256–P262. doi:10.1093/geronj/48.5.P256
  12. Barry TJ, Sze WY, Raes F (2019). A meta-analysis and systematic review of Memory Specificity Training (MeST) in the treatment of emotional disorders. Behaviour Research and Therapy 116:36–51. doi:10.1016/j.brat.2019.02.001
  13. Serrano JP, Latorre JM, Gatz M, Montanes J (2004). Life review therapy using autobiographical retrieval practice for older adults with depressive symptomatology. Psychology and Aging 19(2):272–277.
  14. Xu L, Li S, Yan R, Ni Y, Wang Y, Li Y (2023). Effects of reminiscence therapy on psychological outcome among older adults without obvious cognitive impairment: a systematic review and meta-analysis. Frontiers in Psychiatry 14:1139700. doi:10.3389/fpsyt.2023.1139700
  15. Wang X, Li J, Liang T, et al. (2024). Promoting personalized reminiscence among cognitively intact older adults through an AI-driven interactive multimodal photo album: development and usability study. JMIR Aging 7:e49415. doi:10.2196/49415
  16. Otake-Matsuura M, Tokunaga S, Watanabe K, et al. (2021). Cognitive intervention through Photo-Integrated Conversation Moderated by Robots (PICMOR) program: a randomized controlled trial. Frontiers in Robotics and AI 8:633076. doi:10.3389/frobt.2021.633076
  17. Dodge HH, Yu K, Wu CY, et al. (2024). Internet-based conversational engagement randomized controlled clinical trial (I-CONECT) among socially isolated adults 75+ years old with normal cognition or mild cognitive impairment: topline results. The Gerontologist 64(4):gnad147. doi:10.1093/geront/gnad147
  18. U.S. Census Bureau (2025). Older adults outnumber children in 11 states and nearly half of U.S. counties. Press release, June 26, 2025.
  19. Ancestry (2023). Mother Knows Best, But Do You Really Know Her? OnePoll survey of 2,000 US adults, April 12–17, 2023. Press release, April 24, 2023. Press release
  20. Ancestry (2022). New survey from Ancestry shows more than half of Americans can’t name all four grandparents. OnePoll survey of 2,113 Americans, March 17–22, 2022. Press release, March 30, 2022. Press release

Start with one photo and one story.